I haven’t blogged in a while because my world has been in complete professional turmoil. Its hard to believe its possible for such a bitter experience to have such a sweet lesson, but it did. The whole “do unto others” moral is true. We’ve always treated our friends, clients and co-workers with truth, integrity and inclusiveness. We are humbled by the loving support we’ve gotten from my family, our friends and our clients. We’ve been welcomed with open arms into a new office and for the first time in quite a while, can see a rosy professional future…in spite of the same current real estate challenges.
Here are some really good suggestions for anyone involved in the industry as an agent. Go beyond your mandatory continuing ed updates. Educate and re-educate yourself until you you can convey great confidence to anyone you speak to about your profession. Stay in touch with your clients, get to know them and allow them to get to know you are someone reliable. Brand Yourself!!! The company you work for is important but ultimately, your clients have chosen to work with YOU, the company you work for is secondary. You are an independent contractor and this is your OWN business within someone else’s business. Tell everyone how your business works. Explain that real estate relies on relationships. The old cliche that Contacts Are Contracts is absolutely true. Your clients are the most integral part of your business and deserve to know it. The second most integral part is the referrals from your satisfied clients. Save yourself a ton of heartache and build your business one client at a time. Once you build momentum and estabish your work ethic with your valued clients, they will eagerly refer their own special acquaintances to you.
This is what has sustained us through the most bizarre and awful four months of our careers, in fact…seriously, in our working lives. Our clients, friends and family rallied to our sides. In real estate when you leave a company, you must not solicit the listings from your former company. In our case, we never had to. Our clients took the matter out of our hands and all decided for themselves who they trusted more with their most valuable assets and investments.
Like I said, bitter and sweet. This truly has been a life altering experience we will actually treasure always.
Have a great day.